The Lucky Cowgirl Club - Joshua Tree

Studio Dark headed to the desert to capture the spirit of The Lucky Cowgirl Club in the heart of Joshua Tree, California. Rooted in freedom, femininity, and modern western style, this branding film and image gallery bring a bold, sun-soaked aesthetic to life against the raw beauty of the Californian landscape. From golden hour dust to effortless movement, every frame reflects the confidence and edge behind the brand.

Captured and edited by Studio Dark.

A pair of black cowboy boots with decorative stitching on a sandy surface.
Person wearing cowboy boots with red hearts walking on a sandy trail in a desert landscape with rocks and bushes.
A woman with sunglasses and red hair tied up in a bun, wearing a white t-shirt, high-waisted denim shorts, and cowboy boots, standing outdoors against a rough brick wall and a small palm plant.
Close-up of a person's legs wearing colorful cowboy boots with red hearts, sitting on sandy ground, with their shadow visible on the sand.
Close-up view of the sole of a tennis shoe resting on a granite surface with a blurred background.
Red and white cowboy boots on sandy ground with some small twigs.
A pair of black cowboy boots with pink and red heart designs on the side, lying on sandy ground.
A person standing on large rocks in a desert landscape with bushes, under a bright sun in a clear sky.
Close-up of a person sitting on sandy ground, wearing black cowboy boots with white embroidery and pink and red accents, and brown heels.
A woman wearing cowboy boots with pink and red heart designs, sitting on rocks near the beach, with her leg extended and hand resting on her knee.
A pair of cowboy boots standing on sandy ground with rocks in the background and a blue sky.
Close-up of a person holding a Ronin camera stabilizer with a mounted camera pointing toward a sandy surface with a heart-shaped indentation.
Person standing on sand wearing cowboy boots decorated with red hearts, under a cloudy sky.
Close-up of a person's legs wearing cowboy boots with pink shaft and red hearts, standing on sandy ground near a rock.
Close-up of a person's legs and feet, wearing black and pink cowboy boots with red hearts, crossing over a rock with a cloudy sky background.
A person sitting on sandy ground wearing cowboy boots with red heart patterns and denim shorts, with a visible tattoo on the thigh, under a clear sky with a utility pole in the background.
Close-up of a person's legs walking on sandy terrain, with a denim jacket hanging from their hand. The person's footwear has a ladybug pattern. Shadows are cast on the ground.
Person holding a small handbag with red heart designs, walking barefoot on sandy ground, wearing denim shorts and bracelets.
Close-up of a weathered, dry, and partially burned piece of wood or tree bark with cracked and peeling surface.
A woman walking barefoot in a desert landscape, holding a pair of pink and black cowboy boots, with shrubs and a partly cloudy sky in the background.
A person is lying on a large rock in a desert landscape with rocky hills in the background. They are wearing black high-heeled boots with pink heart and sock details, denim shorts, and have a tattoo on their thigh.
A person walking along a dirt trail in a desert landscape with rocks and dry bushes, holding a wide-brimmed straw hat and wearing cowboy boots, with the sun low in the sky.